Sometimes when universities are just starting down the lecture capture path, faculty members voice concerns that the technology will eventually replace them. We've never seen this happen. Mediasite is just the medium. You need the prof for the message.

But now with all the budget cuts and stimulus chatter calling the very education system into question, we suppose that fear could be heightened, but we still believe it is entirely unfounded. In fact, we'd argue in the face of a hiring freeze, course capture becomes even more important. Here are five reasons why:

  1. Teach more students in less time. You can extend the instruction of existing faculty by capturing the lectures already taking place in their classrooms and offer that instruction as an online-only version of the course. That means you can dramatically increase the number of students you teach without increasing the number of lectures each prof has to give.
  2. Increase revenue without building new classrooms. Several schools have increased the number of students through distance education, generating new revenue by creating online versions of graduate classes that mirror exactly the in-class instruction already taking place.
  3. Stay competitive to ensure future enrollment. UC Irvine surveyed their MBA students last fall and 93% said lecture capture would be a factor in selecting one program over another, and 82% would pay higher tuition for a program that offered lecture capture.
  4. Expand continuing education programs. As businesses slash jobs, many workers will seek retraining or graduate degrees to make them more marketable in a tough economy. Here's a round up of coverage on this trend specifically for MBAs from the New York Times, CFO magazine, The Daily Pennsylvanian, Times-Picayune and Miami Herald.
  5. Reduce your operating costs. CSU San Marcos uses webcasting to answer both student and faculty FAQs, reducing the amount of time faculty and staff spend responding to email but keeping the interaction high-quality and high-touch.