In a recent article from Knowledge Management World, “Digital Asset Management: Video Advances!,” Forrester Research senior analyst Anjali Yukkundi is quoted saying:

“Among our clients, video is a top-of-mind concern. However, many companies, even very large ones, don’t have a central repository for video or for their other rich media assets. The files are typically scattered in multiple locations, including Dropbox, SharePoint or share drives.”

That’s troubling, though not surprising. Video needs to be managed differently than other content. I say in the article that by enabling our videos to be checked into digital asset management systems, like Mediasite Enterprise Video Platform, we can give users access to video content along with their other rich-media assets. Schools and enterprises can stand to gain more if they begin to view video not as a separate entity, but as a knowledge asset just as they do documents, graphics and structured content. Video is a great way to capture tacit knowledge and integrate it with enterprise content. It’s growing at an astronomical rate.

We’ve done our own research and found that at minimum, a student watches a Mediasite-based video every single second of every single day. Mediasite views are growing 89 percent and content creation is growing by 49 percent year over year. The numbers will be even higher next year.

But even after you get all that video to a centralize platform, it becomes a big data problem without robust search. So it’s critical to be able to pinpoint within seconds information within the video. That’s one of the things we’re famous for at Sonic Foundry. We’ve put a lot of effort into search, including tagging, creating metadata and searching the spoken word to make video as referenceable as any document.

Read Judith Lamont’s article to learn more about the importance of a DAM system and see how Dell and University of Leeds use Mediasite.