The data is in and the answer is yes. Yes, campus video consumption is growing unabated; yes, desktop and mobile video creation combined with room capture shows the most accelerated growth; and YES, universities are now seeking the best way to move the mountains of unmanaged campus video into secure environments.

Read on for a candid Q&A and video clip with Sean Brown, Senior Vice President of Sonic Foundry, the leader of the lecture capture revolution. He’s compiled all the research – from real data on student use of academic video to the increased adoption of flipped classrooms.

How fast is video growing? 

Video growth is astronomical. Cisco predicts that by 2018, nearly 70% of all data traversing the internet is going to be video. That's five million years of video viewing crossing the internet every month.

There’s evidence that we, in academe, are participating in this rapid video growth.  According to Sloan-C’s annual report, Grade Change, over 7.1 million students are taking at least one online course. And those courses have increasingly come to include video. 

Finally, research from the Center for Digital Education tells us at least half of all faculty are flipping their classes, or are in the planning stages of doing so. This pedagogy has dramatically increased the quality ratings of the use of the video in education.

Is academic video an important part of the video explosion?

It’s more important than you think, and the data backs it up.

We’ve done our own research on this and found that at minimum, a student watches a Mediasite-based video every single second of every single day. That's amazing to me. There were more than 30 million unique views of academic content inside Mediasite last year alone. I guarantee the numbers are going to be even higher next year.

Here’s another way to look at it. Mediasite views are growing by 89% and content creation is growing by 49% year over year. This is a rapid explosion of contribution to internet video that exceeds the growth rate of entertainment video online. In other words, while we're just at the beginning in a small minority of the type of video that's on the internet overall, we're moving faster than Hollywood.

Are you seeing any other video trends in higher education?

We've seen a shift in how people want to consume the video with the BYOD phenomenon. You no longer have to wait to view something on your PC. You can be on the train, at the park or in a coffee shop consuming the highest quality video you've ever seen.

And we're seeing people watch on a wide variety of platforms. For example, a person will start a video at their desk, move to a tablet and then consume the same video from their mobile phone, all in the same day. Universities have to support that.

What do institutions need to be planning for?

There are almost as many applications for how to use video in academe as there are videos projected to be on the internet by 2018, including blended learning, professional development, recruitment and orientation, lifetime learning, campus events, sporting events and more. But all of the video leads to one place on a centralized platform in order to realize the value that the enterprise needs.

If you can schedule a classroom from the room scheduling system, that's a good thing. If you can integrate with the student information system for security and to know who's registered, that's a good thing. If you can create video on any device and still manage it in a central location, that’s a good thing.

What are you big data predictions when it comes to video?

I predict that in the next year we’ll be talking most about search. That’s emerging as the most critical element, it’s one of the things we're famous for, and has become amazingly important in the last 12 to 18 months. Once you get all of that video to a centralized platform, it becomes a big data problem without robust search.

It's hard to know what's inside a single video. Who watched it? What was said? Can I break it down and mix it? What other factors does it apply to? Therefore, we’ve put a lot of effort into search, including tagging, creating metadata, and searching the spoken word to make video as referenceable as any document.

What’s the future of academic video?

Students are going to want to be able to search across an available library of video based knowledge, regardless of what class they sat in or their memory of it. They’re going to want to do topic-based searches. They're going to want to do mashups. They're going to want to do online editing. So will the faculty. We’ve put a lot of effort into tagging, creating metadata and searching the spoken word to make it easy to know what’s inside a video. And we're ready.

To learn more watch the webinar, Big Data? Manage Video