When Blackboard heard from its K-12 customers that a trip to Las Vegas for its annual user conference, BbWorld®, was unrealistic due to budget and time constraints, the world’s leading education technology company had to think outside the box.
Leveraging its ongoing partnership with Sonic Foundry, Blackboard launched a brand new digital program, K-12 Live, specifically for K-12 teachers, principals, administrators and the broader community that would run in conjunction with BbWorld, which took place earlier this summer. K-12 Live registrants were treated to free, live-streamed sessions that focused on topics such as Common Core, new models for learning, social media and bullying. All of the sessions were streamed by Sonic Foundry’s Mediasite Events team, and are also available on-demand here. (You just need to sign up first.) Online attendees could watch from any location —classrooms, armchairs or even from large viewing parties in satellite locations.
Blackboard intentionally brought in speakers with large social media followings to ensure a lively and relevant discussion on topics that matter most to the community. And it definitely worked.
“The spirit of K-12 Live mirrored that of the larger BbWorld conference: the facilitation of rich and authentic discussions about the future of education and how technology plays a critical role in getting us there,” said David Feder, Vice President of Digital Marketing at Blackboard. “While we have historically had a small K-12 audience at BbWorld, we wanted to make sure our customers and industry-leaders from this market were also able to engage in these important conversations and hear from their peers. It was an overwhelming success with over 2,500 registrants over the course of three days – and content is still being watched and shared. I couldn’t be prouder of the success this program had in its inaugural year and am excited to see how we grow it.”
In addition to K-12 Live, Mediasite Events also captured BbWorld’s keynotes and select sessions for registered attendees to watch live or on-demand.