Charleston Area Medical Center

Charleston Area Medical Center reduces consumer health care costs with Mediasite.

Charleston Area Medical Center reduces consumer health care costs with Mediasite. The Charleston Area Medical Center (CAMC) needed to provide easily accessible health information to over 7,000 West Virginia healthcare professionals and their patients. Home to a high quality medical teaching facility, the medical center’s mission includes improving patient care and education, particularly in relation to diabetes. In a largely rural state with high rates of obesity and diabetes, the center faced a challenge in reaching a broad and dispersed audience. After unsuccessfully experimenting with a number of solutions, CAMC selected Mediasite as its webcasting platform.

The medical center created a series of short training presentations so physicians could access information in smaller increments of time. They offered accredited continuing medical education webcasts, reducing physician travel. The medical center is now exploring partnerships with other healthcare organizations using Mediasite, and it continues to discover new and diverse uses for the technology.

At a glance

  • Health center needed to communicate with a rural and dispersed audience to improve diabetes care and education
  • Mediasite improves the quality of healthcare to the end-user by offering information on topics important to individuals throughout the region
  • Consumer healthcare costs decrease as a result of disease prevention presentations
  • Access to up-to-date health information for rural physicians and residents greatly improved

Challenge

The professionals at CAMC believe in delivering quality health care to it’s community and the CAMC Health Education and Research Institute also believes in delivering quality health-related information to every medical professional and resident in the state of West Virginia. As a largely rural state with the second highest diabetes rate in the United States, and one of the highest obesity rates, the ability to provide a convenient online information-rich resource to physicians across the state was a significant challenge. More than 60 percent of the population of West Virginia is afflicted with either Type 1 or Type 2 Diabetes.

“Our mission is to provide medical information to all health care professionals to help them improve the quality of care each patient receives,” said Doug Young, media network specialist at Charleston Area Medical Center. “Part of our organization is the Health Education Information Center which allows everyone access to critical medical information on important health-related diseases gripping our state.”

To broaden its reach, the Center created a health education information website devoted to delivering webcasts to students, faculty, doctors and health professionals throughout West Virginia. These multimedia presentations are viewed by countless health professionals in an effort to learn the latest treatment and care options on a myriad of diseases and illnesses. The site also is accessible by all individuals looking for more information on issues related to diabetes, palliative care pain management and osteoporosis.

“Our webcast programs are targeted specifically toward primary care providers, nurses and health education coordinators who are on the front lines of care and in need of expert knowledge on the many issues they face in treating patients on a daily basis,” said Young. “Studies have shown that because diabetes is a patient-controlled disease, patient education can have a dramatic effect on treatment costs as patients learn to take better care of themselves and the disease stabilizes. We wanted to offer an easily accessible source of information on the latest diagnoses and treatments to help combat this growing problem for patients and the physicians who treat them across every region in our state.”

Solution

CAMC now streams media content live and on-demand to local and distant participants through Mediasite. The system is helping improve the quality of training and continuing education at its three local area hospitals.

“Mediasite has allowed us to create content related to the unique needs of a multitude of medical professionals,” explained Young. “With Mediasite, we have the ability to offer a series of short modules on a particular topic which allow medical professionals to watch at their convenience without having to sit through one three-hour lecture.”

As the need for expert content increases in the region, the Center also is increasing the number of modules and events it captures. Now with Mediasite, medical professionals, regardless of location, are able to view webcasts which have been approved by the American Coalition of Medical Education (ACME) and receive the requisite continuing education credits at their convenience and without the hassles of travel.

“Doctors truly have to juggle so many responsibilities,” Young said. “Between caring for patients, researching new treatments and keeping their practices running, Mediasite not only has been a strategic partner to CAMC but to the hundreds of health care professionals in the region who view the presentations using this technology,” said Young. “This is crucial because approximately 7,000 rural family physicians, nurse practitioners and physician assistants need access to the most relevant diabetes-related information in order to treat patients in these remote areas.”

“With Mediasite, we are able to keep the focus on prevention,” noted Young. “With 95 percent of health care dollars devoted to treatment, we use Mediasite to provide medical professionals with the information they need to counsel their patients on ways they can improve or even overcome debilitating diseases like diabetes.”

Result

Charleston Area Medical Center has been using Mediasite for more than four years. During this time, CAMC has been able to achieve its goal of offering quality medical education to both the medical community and the general public. In addition, safer medical practices have been explored which CMAC believes have resulted in lives being saved.

As the Center delves into additional ways to use Mediasite, it is reaching out to other organizations involved in the delivery of health care. Recently, the Center delivered a live webcast presentation for the West Virginia Mutual Insurance Company on the disclosure of unanticipated outcomes to patients. Doctors and medical groups who logged on and viewed the presentation via Mediasite received a 2 percent discount on their malpractice insurance premiums. According to Young, one medical group saved nearly $40,000 on its $2 million malpractice insurance simply by watching the presentation via Mediasite. This presentation was archived and then placed on the CAMC Institute website for physicians to view and receive Continuing Medical Education.

This program and others offered by CAMC are changing how information is delivered and presented to doctors and health care professionals in the state of West Virginia. CAMC is planning more programs in hopes of reducing the overall cost of health care to the consumer.

“We are changing the paradigm of how medical education is being delivered,” he said. “The ACME is able to easily review our Mediasite presentations to see first-hand how we are delivering content. Mediasite is making a significant difference in helping treat debilitating diseases and ensuring medical professionals are up-to-speed on all the latest advancements in their profession.”

About the Charleston Area Medical Center

The Charleston Area Medical Center (CAMC) is a multiple hospital health system serving southern West Virginia. It features the premiere medical teaching facility in the state and has one of the top heart and diabetes programs in the nation. Through its Health Education and Research Institute, CAMC has long hosted seminars for the regional medical community, as well as adopted leading-edge technologies, such as videoconferencing and most recently rich media, for its state-of-the-art health education facility. Many of these accredited professional development offerings feature highly respected guest speakers and leaders from within numerous specialized medical disciplines.