(Part of an ongoing series featuring Enterprise Video Award finalists)
Obamacare has turned into one of the most polarizing government initiatives in recent history. While website woes were making headlines, hundreds of thousands of individuals were simply trying to get information and coverage.
As companies become more interested in engaging employees with video for corporate communications and training, companies like Dell are fast-tracking their sophisticated enterprise video strategies and putting the power of content creation in the hands of their employees.
Imagine finding yourself on an elevator with the famous founder of your company. Do you smile politely and ride it out? Or do you seize the opportunity and pitch him the big idea you’ve been working on?
If you’re Lawrence Grafton you do the latter. He pitched Michael Dell himself on an enterprise video initiative that would unify corporate messaging to more than 100,000 Dell employees and ensure that everyone, no matter where they are in the world, is speaking the same language.
Since we launched it in 2007, we’ve hosted 199 webinars in our Mediasite webinar program, have garnered 150,872 all-time views and have shared a lot of video knowledge.
This year was our most-watched yet, with 18,372 people tuning in for 16 webinars focusing on what you need to know to stay competitive with your video strategy. Corporate communications? Covered. New technology-driven pedagogies or campus-wide capture solutions? Done. How to prepare for the BYOD revolution? Solved. And there’s more. Much, much more.
Photos: (Right) An ABC for Health employee records a webcast with Mediasite about lifeline and link-up services in Wisconsin. (Bottom) Julia Gutnik, a University of Wisconsin-Madison intern, and Brynne McBride, assistant director, ABC for Health, record the webcast in their studio. They also record talk-show formatted webcasts on the left wall.
A nonprofit law firm in Madison, Wis. created an online, YouTube-style video hub with informative Mediasite webcasts about government health programs.
“At Alliance Benefit Group Financial Services we utilize Mediasite to help explain benefits to plan participants and to sell and market our services. It’s a very complex subject matter. We’ve had good feedback in the use of video to simplify that approach and deliver that complex message.”
~Mariah Lynne, Alliance Benefit Group Financial Services
Could your executive communications and training use a little more pep? Are the customers you’re trying to reach bored by your approach? Does your ho-hum corporate holiday greeting go straight into the recycling bin?
If you answered yes to any of these questions, fear not. The marketing and communications team at Alliance Benefit Group will show you how to inject some life into your corporate video strategy in a free webinar on Tuesday, September 17, from 1:00 p.m. – 1:45 p.m. (You can register here.)
You’ve heard of hybrid events. You know that they can help you expand the reach of your event by including those who simply cannot attend via webcasting. But do you know what those remote attendees should experience and what the easiest and most reliable way to make that happen is?
Asking yourself the following questions will help you define your goals for webcasting your event, and help you find the right partner who can hide the complexity and execute a flawless hybrid experience.