Category: Best practices
And if you don’t, the person you work for does.
Let me explain.
Sonic Foundry is filled with creative people (as is any good technology company) – musicians, artists, writers, DJs and lots of drummers (at one point I began to wonder if you had to be a a drummer to work here!).
When a creative person sends out their work – for example, let’s say I send a song to my friends and family – the first thing I want to know is, “did they listen to it?” and closely followed by “did they like it?”
It’s human nature.
I first read the Beloit College Mindset List back in 2003 when I was working on an ad campaign targeted to college students. Every year since, it's become my annual age reality check. [The one that really got me? A classic from the very first Mindset List for the Class of 2002. Number 7. "They have never feared a nuclear war. 'The Day After' is a pill to them—not a movie." Sheesh.]