Category: Best practices
Correct answer: d) All of the Above.
Last month OfficeMax launched a new product line from TLC's Clean Sweep Peter Walsh. In my humble (and admittedly biased) opinion, the online launch strategy was super smart.
They invited a ton of bloggers (mostly supermoms, organizational gurus and lovers/hoarders of office supplies) to watch an exclusive, invitation only, sneak peak webcast. Login was required, but it's publicly-available now.
At our Mediasite Linkedin group, there's a discussion going on around how to get presenters to relax in front of the camera. It's funny how sometimes the hardest parts of our jobs have nothing to do with the technology, isn't it?
There are a number of good suggestions from that discussion:
Have casual conversation with the presenter while in front of the camera before hand.
Have the presenter think of the camera as "a supportive friend."