Here’s a question for you to ponder:
What would be different if your marketing strategy was based on video?
When most marketers hear that they instantly think of highly-produced segments with scripts, actors, music and production schedules worthy of a Super Bowl commercial spot. And there’s a place for that, budget permitting.
Anyone who has ever planned a hybrid event has had sweat-inducing nightmares about failure.
“As an event planner, you’re already sticking your neck on the line with all the stuff you’re doing at the event. Then someone says we want to broadcast everything over the web and make it publically-facing. At that point it doesn’t matter if your in-person event goes perfectly. If the stream fails, it’s a failure,” says Donny Neufuss, senior account manager for Mediasite Events.
Believe it or not, meetings serve a greater purpose than just delivering messages, goals and incentive information. They directly influence employees’ loyalty and connection to the company. With their satisfaction at stake, how do you ensure your communication is hitting the mark?
Video use is on the rise. Last year, our higher education customers alone recorded an astounding 228 years worth of video with Mediasite.
Are you part of the endless stream of video being created on Mediasite? Let the world know on Twitter, Facebook, and the Mediasite Community with #wemediasite.
Upload a picture of Mediasite in action, a 10 second video clip or a simple status update with #wemediasite. If you’re one of the first 50 to post we’ll send you a link to the Mediasite Virtual Vault of Vintage Gear.
Temple University’s Fox School of Business is among the largest, most distinguished business schools in the world, and faculty use the newest technologies to transform the way business students learn. The use of academic video has exploded in the school and is deepening engagement, personalizing learning and ultimately improving learning outcomes and retention.
(Part of an ongoing series featuring Enterprise Video Award finalists)
In Nigeria, 2.5 million students qualify to begin college each year, however Nigerian universities are only able to accommodate 500,000 students with campus-based studies.
Most students also have to keep full-time jobs to afford schooling, and travel constraints — long distances, heavy traffic and poor roads — act against earning a college degree in Nigeria.
Is your video strategy strong enough to lead the video revolution? Let us know! There’s only one week left to apply for the 10th annual Enterprise Video Awards, formerly the Rich Media Impact Awards. If you haven’t shared your Mediasite success story with us yet, stop what you’re doing and apply today.