About us
Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com)
is the global leader for rich media webcasting and knowledge management.
We were founded in 1991 in Madison, Wisconsin, and our first products were groundbreaking
software applications that let the average person with a PC manipulate digital audio
and video. Ten years later, we decided to solve bigger enterprise communication
problems for corporations, universities and government agencies.
The result is Mediasite, the patented webcasting platform, which automates the capture,
management, delivery and search of lectures, online training and briefings. Today,
through the Mediasite platform and our Events Services group, we help our customers
connect within a dynamic, evolving world of shared knowledge.
Why webcasting?
Three forms of communication – audio, visual and kinesthetic – each play a unique
role in your ability to communicate and learn. We believe one reason people embrace
the webcasting medium so fully is because it incorporates these combined ways of
processing information: audio, video and visual aids, plus interactive navigation.
And beyond the engagement inherent to this medium, webcasting gives you the power
to bridge time and distance. Simultaneously reach people in multiple locations.
Get everyone on the same page at the same time. Create a real-time archive of knowledge
and let people watch it again and again, anytime, anywhere.
Our vision for the future
We live by two main tenets: first, don’t change the way presenters present and second,
get this recorded knowledge to the audience as quickly and as easily as possible.
Because webcasting is becoming an everyday part of the way people work and learn,
we’re driven to shorten the time it takes people not only to share their information
but also to find the information they need.
So while today leading-edge universities use Mediasite for lecture capture and corporations
webcast training modules, we envision a future where people around the globe use
webcasting to accelerate research and improve performance.
We believe in the future:
- Every classroom, every meeting hall, every conference room will have Mediasite in
it, just as you see projectors now.
- Every minute of every day, millions of students around the world will log on to
watch or review class via Mediasite.
- In every country on the planet, the most talented researchers will mediasite their
findings and use powerful search technologies to spur major breakthroughs in science
and medicine.
- Mediasite content will become standard operating procedure for every HR, customer
service and training department, and workers will share their expertise within the
workplace via webcast.
- Every CEO will address the entire global organization from his/her desk.
- Every conference will webcast each keynote, breakout and session.
- Greenhouse gases and carbon footprints will decrease. Grades, profits and company
morale will increase – thanks in a small part to webcasting.
As a company, we’re helping create the libraries of tomorrow with technology that
doesn’t compound the world’s information overload. We are working to put a human
face on all knowledge online, and we believe the world will be more knowledgeable,
more connected as a result.