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Live Webinar: 25 Ways to Drive Business Value and Customer Engagement with Webcasting

MADISON, Wis. - October 20, 2008 - Sonic Foundry, Inc. (NASDAQ: SOFO) the maker of the Mediasite enterprise webcasting platform, uses webcasting extensively for its corporate communications, marketing and customer support. Five years and hundreds of webcasts later, the company is still uncovering new ways to use webcasting to increase engagement, inspire its user community, introduce the medium to new audiences and continue to set the standard for industry innovation.

Join us for a webinar packed with stealable ideas and meaty inspiration from a marketer on the front line of driving value from online video. Erica St. Angel, Sonic Foundry's VP Marketing, will present 25 distinct webcast examples, and show you how to put them to work to: 

  • Increase participation during both onsite and online events
  • Boost email and website metrics while increasing time spent with your messaging
  • Build community among the organizations you serve
  • Showcase your thought leadership by highlighting customer innovation and industry trends

Presenter: Erica St. Angel, Vice President of Marketing for Sonic Foundry
Moderator: Sean Brown, Vice President of Education for Sonic Foundry

WHEN: Live webinar Tuesday, October 21 at 1:00 p.m. Central. Also available on-demand.

WHERE: To register for this complimentary online webinar, visit: /webinar.

About Sonic Foundry ®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for more than 1,600 customers in education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Events Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.


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