Sonic Foundry Wins Two Streaming Media Magazine Readers' Choice Awards

MADISON, WI — Sonic Foundry® Inc. (NASDAQ: SOFO), a leader in automated rich media communications technology, is pleased to announce the company’s Mediasite® webcasting and content management solution has been voted both Best Webcast Platform and Best Webcasting Appliance in the inaugural Streaming Media Magazine Readers’ Choice Awards.

“As the pioneer of this emerging market, winning both of these awards marks an important milestone for Sonic Foundry. Over the last four years, our successful differentiation stems not only from our continued enhancements to the world’s finest capture appliance, but also our unwavering commitment to look beyond the box,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “From the very beginning, we clearly understood the need to invent a comprehensive yet elegant workflow for capturing, managing and searching online knowledge. Most importantly, this recognition confirms that our growing and passionate user community values our dedication to Mediasite as a complete, end-to-end webcasting platform. We look forward to their continued partnership as together we advance the future of this medium.”

Streaming Media Magazine established the awards to honor the success of streaming technology and services companies that are fueling industry growth. Sonic Foundry and Mediasite were singled out of 92 companies and 120 products and services nominated by customers and industry experts. More than 3,000 readers of Streaming Media magazine and StreamingMedia.com logged their votes to name the winners in the identified categories.

Since its introduction in 2003, Sonic Foundry’s Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by corporations, government, health and education institutions, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

“This is a tremendous opportunity for us to acknowledge not just the winners of these awards but the continued growth and vitality of the streaming media industry,” says Streaming Media editor Eric Schumacher-Rasmussen. “The winners exemplify technological and business innovation, as well as outstanding customer service and brand messaging. I think the fact that the winners were chosen by end users makes them all the more meaningful.”

Winners were announced at www.streamingmedia.com on October 19, and in the October/November issue of Streaming Media magazine. As part of this year’s Streaming Media West conference, awards will be presented to the winners at the Readers’ Choice Awards Reception Party at 7:30 p.m. on Wednesday, November 7, at the Grande Ballroom of the St. Clair Hotel in San Jose. The reception will be open to full conference attendees, speakers, exhibitors and the press. Mr. Buinevicius will accept the award on the company’s behalf.