Sonic Foundry appoints Robert M. Lipps Executive Vice President of Sales
Expanded initiatives in education and training markets showing results
MADISON, Wis. — April 14, 2008 — Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the appointment of Robert M. Lipps as Executive Vice President of Sales. Lipps joined Sonic Foundry in 2006 as Vice President of International Sales and recently assumed expanded responsibility for U.S. central sales. He holds 15 years of sales leadership, business development and emerging market entry expertise in the technology and manufacturing sectors, including sales and channel management at Adaytum (now Cognos, an IBM company), Esker Software and Best Power (now Eaton Corporation). He will lead the company’s global sales organization including oversight of domestic, international and channel sales. Coincident with the appointment of Mr. Lipps, Sonic Foundry announced that the company and Darrin T. Coulson, Chief Operating Officer, have mutually agreed to a separation of employment.
Sonic Foundry has recently directed additional resources toward the higher education market, a sector that is now demonstrating the fastest adoption rate for its Mediasite platform. These actions continue to show progress that resulted in further customer acquisitions within colleges and universities during fiscal Q2. Key wins and projects with several top-ranked business schools will be announced during the next fiscal earnings report. The company’s activities are also aimed at expanding corporate training and event webcasting applications.
“We are very excited to expand Rob’s role at this important stage in the company’s evolution,” said Rimas P. Buinevicius, Chairman and CEO of Sonic Foundry. “I’m confident his experience and management strength in sales will further accelerate our business growth as we reinforce Sonic Foundry’s leadership of the education and training marketplace.”
About Sonic Foundry ®, Inc.
Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the
global leader for rich media webcasting and knowledge management, providing enterprise communication
solutions for more than 1,600 customers in education, business and government. Powered by Mediasite,
the patented webcasting platform which automates the capture, management, delivery and search of
lectures, online training and briefings, Sonic Foundry empowers people to transform the way they
communicate. Through the Mediasite platform and its Events Services group, the company helps customers
connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers
around the globe use webcasting to bridge time and distance, accelerate research and improve performance.
Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their
respective owners.
Certain statements contained in this news release regarding matters that are not
historical facts may be forward-looking statements. Because such forward-looking
statements include risks and uncertainties, actual results may differ materially
from those expressed in or implied by such forward-looking statements. Factors that
could cause actual results to differ materially include, but are not limited to,
uncertainties pertaining to continued market acceptance for Sonic Foundry's products,
its ability to succeed in capturing significant revenues from media services and/or
systems, the effect of new competitors in its market, integration of acquired business
and other risk factors identified from time to time in its filings with the Securities
and Exchange Commission.