ABC for Health

ABC for Health
We can instantly reach thousands of people with Mediasite, compared to when we do in-person trainings with 50 people in a room.
Brynne McBride, Chief Operating Officer
ABC for Health

Challenge

When the Affordable Care Act became law in Wisconsin, families and advocates needed help navigating the changing health care system. The public interest law firm Advocacy & Benefits Counseling for Health, Inc. (ABC for Health) needed to find an efficient way to get information out to a large number of people fast. They turned to Mediasite to record informational webcasts.

Solution

The Madison, Wis., nonprofit created an online video hub — HealthWatch Wisconsin — with free videos to explain the rules and regulations of healthcare reform.

“Policies and programs change constantly in the health care world. We can instantly do trainings and answer important questions in real-time with Mediasite using our HealthWatch Wisconsin training hub of on-demand webcast presentations,” said Bobby Peterson, founder and president of ABC for Health.

Everyone from healthcare workers and employers to parents and school nurses can log in, select the information they’re looking for and watch videos that address their needs.

Results

Mediasite makes reaching thousands of members across Wisconsin easy and affordable. ABC for Health uses an in-house studio to record weekly live and on-demand webcasts to enhance their established in-person educational offerings, reducing travel costs and meeting the growing demand for online health care training events.

“We can instantly reach thousands of people with Mediasite, compared to when we do in-person trainings with 50 people in a room,” said Brynne McBride, chief operating officer. “Participants can ask questions and answer polls within Mediasite, too. We have so much fun recording videos. Instead of sitting down and writing an editorial to share with our members, we can use Mediasite to record engaging video.”