Alliance Benefit Group (ABG), which helps its customers establish and maintain retirement plans and benefit administration for employees, needed to up its communication game. With a rapidly growing customer base that expects high-touch, red-carpet customer service and the need to convey complicated investment topics in an ever changing regulatory landscape, they knew they had to say goodbye to traditional communication tactics and get creative with unique, rich video-based messaging.
The answer? Video. Short, informative – and in many cases even fun – video. My Mediasite, Sonic Foundry’s desktop video creation and publishing tool, allows ABG staff to easily record, upload, share and manage video using laptop, computer or mobile device cameras. ABG employees record personal video communications for their clients, whether they work in the main office headquartered in Albert Lea, Minn. or in one of the firm’s two satellite locations.
ABG creates web demos, employee spotlights, service profiles, industry updates, holiday greetings, an education series from industry experts and more using My Mediasite.
“My Mediasite puts the power of recording these videos into the hands of our representatives in those satellite offices,” said Mariah Lynne, vice president of client relations. “Up until now, we only had one recording system in one studio. My Mediasite is a powerful tool in allowing us to continue to meet the needs of our growing client base with high-touch, red carpet-style customer service.”
Mediasite also reduces travel costs while delivering personal service to everyone in every location. Presentations traditionally delivered on site at a client location can now be delivered live via Mediasite. The consultant presents on camera while viewers ask questions in real-time.
“The response has been outstanding since we’ve started implementing Mediasite both internally and externally,” said Abby Murray, director of sales and marketing for Alliance Benefit Group Financial Services, Corp. “We’ve been able to offer training to our employees, and customers are really excited about having video as a resource tool versus having to read documents.”