Todd Hutchings

Ontario Hospital Association

You can't underestimate the power of webcasting. With Mediasite we deliver one message to our membership, which is then archived and it can be shared again. We're able to record quality speakers to deliver a quality message which adds credibility and new revenue for our programs.

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How to Engage Members, Attract Partners and Generate Revenue: The ROI of Webcasting for Associations
How did a small regional association engage members, create valuable new partnerships and generate new revenue without new staff or fundraising?  With webcasting technology, that’s how. The Ontario Hospital Association is a provincial non-profit that serves 156 hospitals and over 200 association and affiliate members. They started webcasting back in 2004 with just 5 webcasts, and that pilot has now grown to 112 webcasts watched by over 47,076 people. Todd Hutchings, OHA’s Director of Distance Learning, estimates they are reaching twice the number of people they would through...

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