I’ve already heard about a pay-per-access webcast program at Ontario Hospital Association in Toronto, how The University of Auckland, New Zealand keeps its online viewers engaged with social media and how Sandia National Labs in Albuquerque, NM is digitizing and managing thousands of hours of footage to meet national archiving standards. And it’s only 11 a.m.

We’ve got another information-packed day of sessions and trainings at our Mediasite User Conference Unleash today. Here’s a little peak at what they talked about, but if you’re registered for Unleash you’ll be able to watch all sessions on-demand via the Unleash 2013 Attendee group in the MUG. Also, watch for an email after the conference with links to all the sessions. 

An Introduction to Pay-per-Access

Todd Hutchings of Ontario Hospital Association told us how Mediasite webcasts have helped OHA achieve a massive return on investment on its educational programs and reach new members. OHA is a healthcare non-profit serving member hospitals across the province of Ontario, Canada. It serves hundreds of members scattered over hundreds of miles.

His department began using webcasting to enhance their educational offerings, reduce travel costs and meet the growing demand for online healthcare training events. The growing demand for live events increased the demand for offering presentations on-demand, too. In 2009, OHA began a pay-per-access model, which began generating revenue, and that revenue continues to grow each year. Todd says members who aren’t able to attend in-person events have told him that if he continues to produce live and on-demand presentations with Mediasite they’ll keep paying. When OHA began it had maybe $100,000 in revenue, and since it began the pay-per-play model, revenue has grown to about $350,000. 

Learn more at www.sonicfoundry.com/customer/todd-hutchings

Connected Webcasting: Exploring Elements of Social Media to Create Engagement

Mark Dashper of The University of Auckland, New Zealand, gave an interesting talk about how he keeps his viewers engaged in webcasts through social media. Before we get into his social media talk, a little background:

  • The university’s Faculty of Education provides professional development to 250 K-12 teachers across New Zealand.
  • Travel to schools scattered across the vast island proved to be too time consuming and costly.
  • The university selected Mediasite for its ease-of-use, cutting-edge technologies and its ability to engage viewers.
  • The university saves thousands of dollars annually by using webcasts, and it’s now the largest K-12 professional development provider in New Zealand.

With that said, Mark doesn’t want to just have people sit in front of webcasts and watch with no engagement. He compared that to the times in grade school years ago when teachers would wheel a video cart in and have student stare at a screen for the rest of class. For viewers in rural areas who aren’t able to attend in-person, online engagement helps the experience. 

“Facebook and Twitter and other social outlets are the glue that holds people together when they’re not together,” Mark says. 

Learn more about Mark at www.sonicfoundry.com/customer/mark-dashper

Controlling Content Chaos: How Sandia National Labs Streamlined Its Video Management Strategy

Rogulja Wolf of Sandia National Labs talked about Sandia’s new video content management project involving decades-old footage of environmental testing, research and historical content. You may have seen this popular footage of a nuclear test Sandia did back in the 80s. (It’s the first few seconds of the video.) Sandia crashed a US F4 Phantom Jet traveling at 500 MPH into a concrete wall built to withstand a nuclear blast. It worked, the jet was vaporized, and a Sandia employee calls it the most seen piece of video in the world. 

Like other footage Sandia creates, whether it’s of environmental tests, historical content such as when JFK visited the labs or research of the effects of the atomic bomb on Hiroshima and Nagasaki, much of it is of public record. A few years ago Sandia received a FOIA request for this jet crash video. Problem was Sandia has thousands of hours of footage dating back to the dawn of the nuclear age. It wasn’t easy to find.

Sandia eventually found the film, but the process spurred a multi-year project Sandia is now beginning: digitizing everything so that anything – no matter how obscure – can be found with the click of a button. Some of the footage is in an online video library on Sandia’s servers. But right now much of the video is stored in an underground, temperature-controlled facility and is on many outdated devices. Sandia needs to modernize these decade-old films and videos and make them easily accessible to its customers, employees and the world (if they are deemed non-classified and appropriate for public viewing), and it’s teamed up with Mediasite Enterprise Video Platform, to do so.  

Learn more about Rogulja and this project at www.sonicfoundry.com/customer/rogulja-wolf