As companies become more interested in engaging employees with video for corporate communications and training, companies like Dell are fast-tracking their sophisticated enterprise video strategies and putting the power of content creation in the hands of their employees.

Long-time Dell employee Lawrence Grafton pitched Michael Dell himself on an enterprise video initiative that would unify corporate messaging to more than 100,000 employees and ensure that everyone, no matter where they are in the world, is speaking the same language.

His idea was DellTV powered by Mediasite.

Employees use My Mediasite, Sonic Foundry’s personal capture tool, to create DellTV, allowing them to collaboratively develop rich media content, manage and track it. This Desktop Recorder allows everyone in the company to be involved from anywhere.

In the past year it’s taken on hockey-stick growth within the organization.

Want more details? Watch this free on-demand webinar he presented with Phil Karcher of Forrester Research.