Energy Center of Wisconsin

Steve Kihm, research director at Energy Center of Wisconsin, says you have to calculate ROI like this: Consider all years, the cash that went in and out, “and then calculate the ROI which is in our case 42 percent per year.”

If you like big numbers the cumulative four year compound return on investment is 306%.

But he likes to focus on the 42 percent per year number, which means that if the center hadn’t taken the money it spent on Mediasite equipment and hosting fees and had invested it in the bank, the bank would have had to pay the center 42 percent per year for each of the last four years to generate the revenue that the center generates with its webinar series.

“Because we calculate ROI on an annual basis you can compare that to any other investment vehicle. Think about your nest egg. Wouldn’t you like to make 42% on your nest egg? Not in just one year but year after year after year? That is essentially what we’ve been able to produce with the help of the Mediasite platform,” he said.

The first step is to have a good product, and Kihm said they have a great product – Mediasite plus Energy Center content.

“It’s a combination that’s so valuable that we’re now finding multiple sources of revenue to fund our webinars.

“With the help of Mediasite technology the energy center’s future looks very bright.”