Lockheed Martin

At Lockheed Martin, headquartered in Bethesda, Maryland, employees across the country participate in live corporate webcasts where they can interact with executives. In 2004, the company started a Mediasite webcasting program that they call MultiVision and has since hosted more than 2,400 webcasts with over 512,000 views.

Presentations have included everything from workforce development and technical training to customer support and product tutorials. But the most effective use of Mediasite is for their executive “State of the Business” reviews, which go out to all 126,000 employees. 

"These webcasts have also helped build stronger teams. Participants have the sense that executives are speaking directly to them. This fosters a direct and intimate communication between execs and employees," said Katie Teufel, MultiVision operator for the IS&GS Media Services team. "Because employees are able to ask questions of the executive staff, which they normally would not have an opportunity to do, there is more interaction and interest from the employees. All of this comes together to cultivate better collaboration and team morale because the employees feel part of one unified team."