University of Wisconsin-La Crosse Educational Technologies

The University of Wisconsin-La Crosse has been able to develop a highly effective ROI and marketing plan with Mediasite over the course of one year. Targeted webcast messages were utilized in the university’s $16 million stadium complex drive, and currently in a $44 million academic building fund drive.

Webcasting has also been highly successful from disseminating technology information to the webcasting of national political candidates. The ROI has been extraordinarily high in terms of funding, efficiency and time savings. The university’s webcasts reach national and international audiences.

"Using this technology provides us the opportunity to think outside the box and to be quite innovative with our communications strategies. Comments across the campus have been extremely positive, telling us that it's a great way to communicate more personally to the campus," said Jim Jorstad of University of Wisconsin-La Crosse Educational Technologies. "Using Mediasite has greatly improved communication, improved fundraising for major campus initiatives and provided a much greater community outreach for our campus."