Not so long ago in the corporate world, video communications were streamed one way – from the top down. Enter QTube, a corporate-style YouTube at QAD that has cost-effectively improved communication within the organization. Anyone with a laptop, webcam and Mediasite can create and publish videos containing community updates, professional development and training, as well as rate them, see what videos are being watched and which are the most popular.
Perhaps the most authentic marketing comes from organizations that eat their own dog food. Sonic Foundry, the maker of the Mediasite enterprise webcasting platform, uses webcasting extensively for its corporate communications, marketing and customer support. Five years and hundreds of webcasts later, the company is still uncovering new ways to use webcasting to increase engagement, inspire its user community and introduce the medium to new audiences. Plus by eating its own dog food, Sonic Foundry continues to set the standard for industry innovation.
Enterprise webcasting opens the doors of rich media communication for executive briefings, workforce development and training, sales and marketing relations and other information sharing. Yet, with it often come challenges. What’s the best configuration for optimal Mediasite performance? How do I plan my Mediasite deployment to accommodate growing demand over time? How do I accommodate large live viewing audiences?
Webcasting your conference can be as easy as 1-2-3 when you know in advance what questions to ask. Sonic Foundry's Shane Tracy, Director of Training and Events, and Donny Neufuss, Account Manager, present their three-part approach to a worry-free webcast.
Bandag uses Mediasite to leverage their lead in the transportation market with globally consistent employee training. Bandag Corporation needed a webcasting solution to train employees at a growing number of development facilities, plants and franchise locations worldwide. After considering a number of options, Bandag chose Mediasite for its ease-of-use and on-demand features.
“If we put it online, no one will show up to our actual event.”“It’s too much of a burden on our presenters.”“We won’t have any control. Everything will end up on YouTube.”
If your event planning team has ever contemplated putting your conference online, statements like these will probably sound familiar. But are they true? Join us to separate event webcasting fact from fiction as Cody Kleven, Director of Event Services, and Justin Hartman, Event Services Manager, dispel the ten biggest myths about taking your event online.
The presentation will include:
As online video goes mainstream, webcasting is emerging as an important communication platform for CEOs. Join Chief Executive Editor-in-Chief J.P. Donlon for an interview with Rimas Buinevicius, CEO and Chairman of Sonic Foundry, to determine if a webcast is in your future.
Discover how webcasting is changing the way CEOs deliver key messages
Understand why CEOs have embraced this new technology
Explore the business benefits of webcasting, including unforeseen results experienced by other CEOs
Staff from Lockheed Martin’s Integrated Systems and Solutions provides an introduction to its multicast-based communication system, Mediasite, at CTEC 2006 (Convergence Technologies Expo & Conference).
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