Ah, the day after. With the conference behind you and kudos pouring in, it is tempting to simply archive the old website and turn your attention to next year. But wait.
Whether you webcasted live to a virtual audience or captured just a few keynotes for attendees to watch on-demand, there’s gold in that online catalog of multimedia presentations. Before you close the book on “Your Event 2010,” consider taking a fresh look at the content that was a year in the making.
As a meeting planner, how much do you really need to know about technology to take your current conference online?
Erin Handel, CMP/CMM, thinks you’ll be surprised by the answer. A meeting planner herself, she knows how intimidating the constantly changing event technology landscape can be for traditional meeting planners. It’s easy to feel out of synch with all the tech gobbledygook that gets thrown around – from event webcasts to live streaming to virtual audiences to hybrid conferences.
International companies have long embraced technology to help them connect with employees and clients in multiple locations, time zones and countries. But often the results don't live up to the hype - some technology can be resource intensive or difficult to use, the final product may not reflect the quality of your brand and the cost to get everyone that same message at the same time can damper adoption.
When the spread of H1N1 (swine) flu began to accelerate this fall, the Wisconsin Department of Health Services needed to get more information to more people more quickly than ever before. But slammed with unprecedented fiscal pressures and increasingly complex data to present, the current system of monthly teleconferences simply could not scale.
According to the World Health Organization, Brazil, with the largest population among countries in the southern hemisphere, has experienced more swine flu fatalities than any other country with 22% of deaths worldwide. Last winter many organizations originally planning to meet in Brazil began looking for alternatives to face to face events.
There's been a lot of talk about online conferences, web-based expos and virtual meetings replacing face-to-face events. But many meeting planners don't necessarily see it as an either/or proposition. They are doing both: complementing their live conferences with viewing over the web - either in real-time or on-demand.
The result is a blended event that serves two audiences - those who could not attend the actual meeting and those who attended but want to review sessions again or tune in to ones they missed.
Webcasting technology is obviously one important element for recording a multimedia presentation that looks and sounds great. But there are several key ingredients, tools and techniques you must consider that, when mixed properly, will make a big impact in the quality of the webcast you ultimately serve up.
With travel restrictions, budget cuts and increasing pressure to produce positive ROI, today’s meeting professionals are looking for new ways to make ends meet and fill seats at the same time. Conferences must evolve, and many planners are turning to technology to fuel that evolution.
In this webinar, Erica St. Angel, Sonic Foundry’s VP Marketing, will reveal why these trends have propelled webcasting to the top of the tech list for helping conferences survive – and even thrive – in these tough times.
As an international society of medical professionals, the Movement Disorder Society (MDS) is on the cutting edge of global outreach and training by webcasting its live conferences, workshops and educational seminars. Through webcasting, MDS provides its members with easy access to the latest information on medical issues facing patients with movement disorders. Join Linda Caples, Director of Education, as she discusses how event webcasting can be a painless and cost-effective way to engage audiences and disseminate groundbreaking research across the globe.
Faced with new employee training and a never-ending pipeline of hardware refreshes and password reset calls, Candie Halstead at Cal State San Marcos increasingly had to put her own training priorities on the back burner. And now, faced with a PeopleSoft update and the current economic uncertainty, she could be wondering how she’s going to get it all done and keep her sanity.
But she’s not.
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