Sonic Foundry Event Services to Webcast the Noble Financial Equity Conference

MADISON, Wis. - August 12, 2008 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company's Event Services group will record all speaker sessions at Noble Financial's fourth annual equity conference using the patented Mediasite webcasting platform. The event will be held at the Loews Lake Las Vegas Resort on August 18 and 19.

Presentations will be streamed live and immediately archived for on-demand viewing on the conference floor. Access is available by logging on to the conference website www.noblemadmax.com, or the full catalog can be viewed at www.sonicfoundry.com/noble2008. It is recommended that interested parties register at least 15 minutes prior to the start of the presentation to ensure timely access.

"Webcasting expands the scope of our conference by allowing investors worldwide to ‘sit-in' on company presentations," said Mark Pinvidic, managing partner, Noble Financial Group. "Last year, Sonic Foundry Event Services captured all of the conference presentations live from four rooms simultaneously without even a hiccup for three straight days. Sonic Foundry is a solid, trusted partner for us, and their stunning technology, Mediasite - which combines audio, video and visual aids in a user-friendly format - provides an online experience unlike any other provider."

Sonic Foundry's Event Services group consists of systems engineers and project managers with an extensive knowledge of audio/video production and webcasting. The group and its strategic partners supply technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

About Noble Financial
Noble Financial is a privately-held, full-service capital markets firm driven by what is often overlooked by other firms - uncovering the value embedded in the orphaned, undiscovered or misunderstood company. The company focuses on converting market inefficiencies into profit opportunities. Noble Financial supports emerging companies through strategic advice, investment banking, market-making, sales & trading, comprehensive equity research, and the development of institutional support. Noble Financial's equity conferences - 2008 marks their fourth annual - allow for a unique blend of professional and personal interaction among a diverse cross-section of executives. The company has operated for 24 years and has offices in Florida, New York City and Boston.