Bersin & Associates Enhances IMPACT 2010 Value with On-demand Presentations Captured via Mediasite

MADISON, Wis. - April 04, 2010 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced Bersin & Associates has selected the Mediasite platform to webcast its third annual research conference, IMPACT 2010, The Business of Talent Conference, held April 6-8 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla.

The two-day program covers all aspects of enterprise learning, leadership, talent acquisition and talent management. More than 40 practicing corporate executives are participating in the agenda by presenting in-depth case studies and participating in thought-provoking panel discussions. New this year are panel sessions highlighting actual customer experiences in three key areas: talent management systems, talent acquisition systems and outsourcing.

"In three short years, IMPACT 2010 has become recognized as a major event for enterprise learning and talent executives," said Chris Howard, vice president of research at Bersin & Associates. "Attendees come for the latest research findings and best practices in areas such as learning on-demand, performance management, social networking and global talent management. Using a platform like Mediasite to capture conference presentations allows knowledge sharing to continue after the conference, ensuring attendees receive the greatest possible value."

Select sessions will be available for on-demand viewing by the general public after the conference at www.bersin.com. Bersin & Associates research members will have access to recordings of all conference sessions.

The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Bersin & Associates
Bersin & Associates is the only research and advisory consulting firm focused solely on research in enterprise learning and talent management. Bersin & Associates' WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.