EDUCAUSE Learning Initiative 2010 Invites Virtual Audience to Live Sessions Streamed With Mediasite

MADISON, Wis. - January 21, 2010 - Sonic Foundry, Inc. (NASDAQ: SOFO), EDUCAUSE Gold Partner and recognized market leader for rich media webcasting and knowledge management, has once again been selected to webcast the EDUCAUSE Learning Initiative 2010 (ELI) annual meeting, "Learning Environments for a Web 2.0 World", held this week at the Hilton Austin in Austin, Texas.

All keynotes sessions, featured speakers and several concurrent sessions will be captured with Mediasite and available for public viewing at http://bit.ly/5pu5xD.

In addition, the in-person and virtual participants will be interacting via Twitter during the meeting. Use #ELI2010 on Twitter, or visit http://search.twitter.com/search?q=%23eli2010 to follow the conversation.

"Learning Environments for a Web 2.0 World" sessions explore models for the future of learning that fuse emerging technologies and learner-centered strategies to yield new learning environments designed for student success. The rise of Mediasite as a webcasting platform, combined with social networks and virtual communities like Second Life, Twitter, Facebook and Flickr has transformed the web from a place to seek information into a gateway to share, build, and interact with both educational technology content and communities.

"Given the financial challenges many colleges and universities are facing, combined with the ubiquity of web technologies, we are happy to partner with EDUCAUSE Learning Initiative to offer a blended event that gives individuals the chance to learn and network with colleagues without leaving their campus," said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "We value the time-honored partnership with EDUCAUSE and look forward to supporting future events."

The EDUCAUSE 2010 Learning Initiative Annual Meeting is being webcasted by Sonic Foundry's Event Services group, consisting of systems engineers and project managers with an extensive knowledge of audio/video production and webcasting. The group and its strategic partners supply technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations across the globe.

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.