LAUNCH.com Teams with iBEAM, Microsoft, and Sonic Foundry to Deliver LAUNCHcast

SANTA MONICA, CA — LAUNCH Media, Inc. (Nasdaq: LAUN) announced today that it is leveraging the technology of three leading companies to bring the ultimate streaming music application, LAUNCHcast, to consumers. iBEAM Broadcasting[R], Microsoft[R], and Sonic Foundry[R] all provided key elements in the development and design of the new version of LAUNCHcast, an intelligent music service that gives users the music they want to hear.

Each company provided its distinct technology to enrich the LAUNCHcast experience for LAUNCH.com members. LAUNCH.com has utilized the unique architecture of the iBEAM Network[TM], which currently allows quality delivery of 300,000 simultaneous streams to viewers and listeners globally. Microsoft's Windows Media[TM] is the exclusive media platform for LAUNCHcast and is invaluable for its high quality audio compression technology. Sonic Foundry Media Services[TM] is utilized for their state-of-the-art encoding technologies to encode and digitize audio CDs for LAUNCH.com.

"All companies involved were a perfect fit for the scope and ingenuity of technology we wanted to include in the modifying of LAUNCHcast," said Dave Goldberg, CEO of LAUNCH. "As LAUNCHcast's popularity increases, these companies will continue to provide the solutions that will help LAUNCH give music fans a rich online music experience."

"We are extremely pleased to be working with LAUNCH as a partner. LAUNCHcast is an outstanding example of a cutting-edge application that is transforming the Internet into the next mass medium," said Tom Gillis, Vice President, Marketing of iBEAM Broadcasting. "iBEAM's Internet broadcast network is designed to scale to meet the needs of large audiences drawn by innovative content like LAUNCHcast."

"LAUNCH is a great example of a Web site that uses Windows Media to deliver the finest audio quality to its users," said Will Poole, General Manager, Digital Media Division at Microsoft. "LAUNCHcast is an innovative development, representing a merger of the best features of radio, personalization, and Web communities. It will undoubtedly elevate expectations for how consumers find and enjoy music in the future."

"Sonic Foundry is excited to play such an integral role in the debut of LAUNCHcast," stated Rimas Buinevicius, Chairman and Chief Executive Officer for Sonic Foundry. "We feel that the partnership we have with LAUNCH.com and the state-of-the-art encoding technologies we provide will enhance what is already one of the best entertainment venues on the Internet."

About LAUNCH

Headquartered in Santa Monica, LAUNCH (NASDAQ: LAUN) is a digital media company focused on creating the premier Internet destination for discovering new music. Leveraging the inherent advantages of digital media, LAUNCH offers a compelling music discovery experience for consumers and provides a valuable marketing platform for record labels, artists, advertisers, and merchants. LAUNCH delivers its content on the Internet at LAUNCH.com and on the monthly LAUNCH on CD-ROM.

LAUNCH is engaged in key relationships with AOL, Microsoft, Intel, Snap, RealNetworks, Road Runner, Sony Music, EMI, Warner Music, NetZero, Yahoo!, CheckOut.com, Softbank, and NBC.