Live Webinar: 8 Ways to Leverage Your Online Presentations after the Event

MADISON, Wis. - September 17, 2010

Join Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, for a live webinar, 8 Ways to Leverage Your Online Presentations after the Event.

WHEN: Tuesday, September 21, 1:00 - 1:30 p.m. CT
WHERE: To register for this complimentary webinar, visit http://sofo.com/3b03e

Whether you webcasted live to a virtual audience or captured just a few keynotes for attendees to watch on-demand, there's gold in that online catalog of multimedia presentations. Before you close the book on "Your Event 2010," consider taking a fresh look at the content that was a year in the making.

Tune in for this 30 minute webcast as Erica St. Angel gives you a cheat sheet for turning your once a year event into a 365-day online resource. She'll share eight ways and more than two dozen ready-to-implement ideas to help you:

• Use session webcasts to drive traffic to your website
• Generate new revenue streams by bundling webcasts with other offerings
• Harness existing and new communication tools, including social media, to build your database
• Mine online presentations for content that keeps you relevant and attracts new and return visitors
• And ultimately get more people to register for "Your Event 2011"

Presenter:

Erica St. Angel, Vice President of Marketing for Sonic Foundry, oversees the company's community-building efforts, including its annual user conference, user group and social media strategies. Her unique background blends over 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. Erica has spoken at numerous events and webinars, and her work has earned both industry and marketing awards, including a Forrester Groundswell Award for the use of social technology for UNLEASH, Sonic Foundry's annual conference.

Moderator:
Sean Brown, Sonic Foundry's Vice President of Education