Live Webinar - Blended Events 101: A Primer for Webcasting Your Physical Conference to an Online Audience

MADISON, Wis. - September 18, 2009 - There's a lot of talk about online conferences, web-based expos and virtual meetings replacing face-to-face events. But many meeting planners don't necessarily see it as an either/or proposition. Sonic Foundry, Inc. (NASDAQ: SOFO) is hosting a live webinar that will break down the process of creating a blended conference; one that complements live sessions with viewing over the web - either in real-time or on-demand. The result is a blended event that serves two audiences - those who could not attend the actual meeting and those who attended but want to review sessions again or tune in to ones they missed.

WHEN: Tuesday, September 22, 1:00 - 1:30 p.m. Central
WHERE: To register for this complimentary webinar, visit www.sonicfoundry.com/webinar

In this webinar Erica St. Angel, vice president of marketing, will cover:

• Definitions of different meeting technology, and what's best to use when
• Top reasons meeting planners choose to meet and webcast vs. purely going virtual
• How to repurpose your existing conference approach for online audiences, rather than reinventing the wheel
• Common pitfalls in planning blended events and how to avoid them
• Real-world examples to use as a road map for your organization

Presenter:
Erica St. Angel, vice president of Marketing for Sonic Foundry, oversees the company's community-building efforts, including its annual user conference, user group and social media strategies. Her unique background blends 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and building community.

Moderator:
Shane Tracy, Sonic Foundry's director of Event Services and Training