Live Webinar: How to Use Event Networking and Webcasts to Extend the Reach of Your Conference Before, During and After the Event

MADISON, Wis. - August 20, 2009 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, is hosting a live webinar with Zerista Event Networking Software. John Kanarowski will discuss how combining customized event networking spaces with online presentations helps conferences increase participant networking, and also helps attendees be more productive on-site.

WHEN: Tuesday, August 25, 1:00 - 1:30 p.m. Central

Whether you're planning your association's annual meeting or managing dozens of large events, join us for this webinar to get the latest trends and practical tips to: 

• Move networking beyond attendee lists and basic social media tools 
• Convert window shoppers into registered attendees through meaningful and relevant networking opportunities 
• Increase event value for your exhibitors and sponsors 
• Boost awareness and retention by blending social interaction with on-demand session webcasts including audio, video and PowerPoint slides 
• Keep your audience coming back for more with dedicated online spaces to chat, post, watch and learn

Presenter:
John Kanarowski manages the sales, marketing and business development functions at Zerista Event Networking Software. Before Zerista, he was a Regional Director and National Accounts Director at Merced Systems, a leading provider of Sales and Service Performance Management software. While at Merced, he helped grow revenue by more than 100% annually for four consecutive years. Before that, he was in consulting and alliances roles at Siebel Systems (now Oracle CRM). Before that he managed sales, marketing and business development at iDeal International, a venture-funded online auction company. He has degrees from Harvard Business School, Univ. of California, Berkeley, and Dartmouth College.

Moderator:
Erica St. Angel, Sonic Foundry's vice president of marketing