Live Webinar: What Do Meeting Planners Really Need to Know about Online Conference Technology

MADISON, Wis. - July 15, 2010 - As a meeting planner, how much do you really need to know about technology to take your current conference online? Join Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, and Erin Handel, CMP/CMM, as they answer that question and more in a live webinar.

WHEN: Tuesday, July 20, 2010, 1:00 - 1:30 p.m. CDT
WHERE: To register for this complimentary webinar, visit http://sofo.com/9e2ee.

Handel knows how intimidating the constantly changing event technology landscape can be for traditional meeting planners. It's easy to feel out of synch with all the technology - from event webcasts to live streaming to virtual audiences to hybrid conferences.

During this webinar, our presenters will give you a fast-paced and painless overview that, by the end, will guarantee you'll know enough to be dangerous at your next "should-we-take-this-conference-online" meeting. Their unique approach creates a virtual attendance option from within your traditional, physical event - and once you get it, you can advocate for this new way of meeting that will help your organization reach new audiences and revenue streams.

• Find out why you shouldn't shy away from a blended approach - offering both onsite and online for the first time
• Grasp the benefits of hybrid meetings, from new revenue streams to driving online attendees to register on-site
• Discover answers to some of the most common virtual questions: Will it cannibalize my on-site attendance? How much should I charge? How long should I keep the content? How is hybrid event marketing different?
• See actual photos of event webcasting in action, dissected in layman's terms - no jargon allowed!
• Understand what you personally need to know about event webcasting technology, and what you just need to be smart enough to ask your vendor
• Get the inside track on who you need to have around the table to create your first online conference experience, and how to make it an approach you'll want to use again next year

Presenters:
Erin Handel is the Co-Founder and Managing Partner of vCon Advisors, a full-service virtual event management consulting firm. She is both a Certified Meeting Professional (CMP) and a Certified Meeting Manager (CMM), having spent 10 years working in event production, logistics, sales and operations. Working in such organizations as Bankerstuff.com, VentureOne and The Cato Institute, and with various Fortune 500 companies such as IBM and Cisco, Erin has always enjoyed the many challenges tied to developing, coordinating and managing events of all sizes and levels of complexity.

Erica St. Angel, Sonic Foundry's VP Marketing, oversees demand generation and community building for this publicly-traded technology company. Her unique background blends 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and increasing customer engagement. She's spoken at numerous events and webinars, and her work has earned both industry and marketing awards, including most recently the Forrester Groundswell Award for UNLEASH, the Mediasite User Conference.