Live Webinar: What Every Association Should Know About Online Education - Before You Do Your First Webcast

MADISON, Wis. - January 26, 2009 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company is hosting a complimentary webinar.

WHEN: Tuesday, January 26, 2010, 1:00 -1:30 p.m. Central
WHERE: To register for this complimentary webinar, visit www.sonicfoundry.com/register/bluesky

Feel like you should be doing more online education but not sure how to fit it into your existing day to day? You aren't alone.

Budget and time constraints have made it harder for members to travel for continuing education and professional development, while digital venues have grown exponentially. From listservs to forums to social media - people have never had more opportunities to learn from each other online.

Yet, many associations continue to wrestle with how to create their own online education initiative: How do we integrate it into our plan? How do we price it if we do? How do we deliver CEUs online?

In this webinar, Phil Forte will share his roadmap, including case studies, for how to introduce online learning - like live webcasts and on-demand webinars - into your membership offering. He's worked with over 200 nonprofit associations whose primary mission is member education, helping them navigate:

• How to deliver more membership value with webcasting, from taking live meetings to a broader audience to populating your education portal with live and on-demand webcasts
• Where online education fits in your mission on the spectrum of public information to revenue generation
• What are the most common business models, and what types of presentations make for the best online learning content
• When to move from just offering on-demand presentations to streaming live
• Why some online education initiatives become lasting endeavors and others fail

About the presenter

Philip G. Forte is the President of Blue Sky Broadcast. Founded in 2002, his firm has become a leader in developing fully managed web events for the non-profit, life science, scientific and technical communities. He's provided online solutions to over 200 associations, including online events, knowledge management portals and elearning solutions.

Moderator
Shane Tracy, Director of Training and Events, Sonic Foundry