Live Webinar: Why Corporate Meeting Planners Should Never Fear the Online Meeting

MADISON, Wis. - August 20, 2009 - Join Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, for a live webinar, Why Corporate Meeting Planners Should Never Fear the Online Meeting.

WHEN: Tuesday, August 24, 2010, 1:00 - 1:30 p.m. CDT
WHERE: To register for this complimentary webinar, visit http://sofo.com/50151

Often corporate meeting planners and event production companies hear the phrase "virtual meeting" or "online conference" and run the other way. They think it threatens the face-to-face meeting that's been their bread and butter for so long.

The irony? Planners and producers who run toward hybrid meetings can in fact increase their reach, return on investment and reputation - but only if they understand the strategy behind applying webcasting technology to that meeting's goals.

Patrick Saty, Vice President, Sales / Client Solutions at IEP, recently learned this first hand. As a professional consultant in the event industry, he's worked with international brands who introduced webcasting to their corporate events for the first time - with remarkable results.

In this webinar, Saty will show you:

• Why it is crucial to think strategy first, technology second; how to uncover the true business reason for meeting so you can then understand how to put webcasting to work toward that end
• Ways to embrace hybrid meetings, complementing your traditional face-to-face conference or event with online viewing over the web
• Best practices and recent case studies, from a beverage company who took their US road show online to a large multinational tech firm who used webcasting to bring all hands on deck
• How to get the most from your event producer, webcasting service and other technology partners - and ensure how they work together remains invisible to your audience

Presenter:
Patrick Saty is Vice President, Sales / Client Solutions for Innovative Event Production (IEP), the nation's premier event production company based near Washington, D.C. IEP has emerged as an industry leader supporting some of the U.S.'s largest corporations, associations, government agencies and non-profits. In recent years, Saty has been at the forefront of the successful integration of traditional meeting production and virtual meeting solutions.

Moderator:
Erica St. Angel, VP Marketing, Sonic Foundry