Sonic Foundry and Shure Incorporated Announce Details of a Strategic Marketing Alliance

NEW YORK, NY — Sonic Foundry (Nasdaq: SOFO), a leading developer and marketer of media authoring tools and digital audio software for Windows[R], today announced details of a strategic marketing relationship with Shure Incorporated, the world's leading supplier of microphones.

The two companies have in particular collaborated to develop 'The Shure Microphone Library,' an innovative collection of more than 60 impulses from Shure microphones designed specifically for use with Sonic Foundry's Acoustic Mirror DirectX Audio Plug-In. A powerful digital signal-processing tool, Acoustic Mirror allows users to add the acoustical coloration of real environments and sound altering devices to existing recordings.

"Sonic Foundry is excited to be working with Shure Incorporated to bring their legendary microphone sounds to the digital audio arena," said Keith Bieneman, Product Manager for Sonic Foundry. "We see this marketing alliance as an excellent opportunity to provide both our existing as well as prospective Acoustic Mirror customers with even greater value."

"This alliance with Sonic Foundry provides us with another important avenue for bringing Shure microphone technology to the rapidly growing digital audio market," said Shawn Stahmer, Director of New Business Ventures for Shure Incorporated. "We are very pleased to be aligned with Sonic Foundry because they truly are one of the up and coming players in their segment of the audio products industry."

Sonic Foundry's Acoustic Mirror DirectX Audio Plug-In uniquely allows users to impart and actually incorporate the acoustical responses of a given environment onto a sound file. Depending on the acoustics signature applied, Acoustic Mirror can simulate responses varying from large concert halls to the vintage sound of old tube microphones. In addition to achieving realistic imaging, the impulses can also be used to generate one-of-a-kind effects.

Acoustic Mirror features an extensive library of extremely high-quality acoustics signatures, or impulse responses. In fact, hundreds of hours were spent measuring the acoustics of many diverse environments to collect these impulse responses, with the result being unparalleled stereo imaging and realism of the processed sound. With the versatile Acoustic Mirror, users can even collect and save their own acoustics signatures.

About Shure Incorporated

Founded in 1925 and headquartered in Evanston, Illinois, Shure Brothers is widely acknowledged as the world's leading supplier of microphones. Throughout its storied history, the company has consistently responded to market needs with consumer and professional products that successfully meet the requirements of a variety of audio applications. From world standard stage microphones to top-rated phonograph cartridges, from problem-solving mixers and signal processors to premium quality wireless systems, Shure has traditionally identified innovative ways to address new markets, reach new customers, and be a leader in the dynamic audio products industry. Today, Shure products are used wherever audio performance is a top priority, in a variety of industries, markets, and settings, by professional and amateur users alike.