Sonic Foundry Announces Winners for Fourth Annual Rich Media Impact Awards at User Conference

MADISON, Wis. - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the winners for its fourth annual Rich Media Impact Awards program. The winners were recognized at a special awards dinner during UNLEASH 2008, the second annual Mediasite user conference.

Launched to recognize excellence in the practical and creative integration of its webcasting platform in education, business, health and government, the awards honor organizations that have demonstrated measurable improvements in accessibility, cost savings, efficiency and productivity through Mediasite.

"We congratulate the winners and thank them for the important role they play in setting the standard for what can be accomplished with Mediasite," Rimas Buinevicius, chairman and CEO of Sonic Foundry. "What these organizations are doing to advance rich media is admirable and we are proud to honor them for their contribution."

2008 Rich Media Impact Award Winners
Excellence in Education Award recognizes a higher education institution that enhanced learning and outreach through rich media. The 2008 winner is Technische Universiteit Delft - Netherlands.

Enterprise Award: recognizes an organization who improved its business outcomes through rich media communication. The 2008 winner is Prudential Financial.

Facility Design Award: recognizes a professional AV design or consulting firm that created innovative rich media rooms and facilities. The 2008 winner is Shen Milsom & Wilke for the University of Michigan Ross School of Business.

Global Reach Award: recognizes any successful initiative that reached the international community through rich media. The 2008 winner is Rush University Medical Center Department of Ophthalmology.

Government Award: recognizes a local, state or federal government initiative that implemented rich media for training and outreach. The 2008 winner is the Oklahoma Merit Protection Commission.

Healthcare Award: recognizes an organization that implemented rich media to benefit health and wellness. The 2008 winner is Johns Hopkins Center for Clinical Global Health Education.

Rapid ROI Award: recognizes an organization that used rich media to quickly achieve a measurable ROI in its training, communications or outreach initiatives. The 2008 winner is the University of Wisconsin La Crosse Educational Technologies.

Scholastic Achievement Award: recognizes a school district or other organization serving the K-12 educational community that harnessed the power of rich media to improve communication, learning and outreach. The 2008 winner is Memphis City Schools.

For a full list of winners and finalists, as well as their Mediasite presentations visit www.sonicfoundry.com/finalists.

Sonic Foundry's Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.