Sonic Foundry CEO to Present at Noble Financial's Fourth Annual Equity Conference

MADISON, Wis. - August 12, 2008 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced chairman and CEO, Rimas Buinevicius, will present at Noble Financial's fourth annual equity conference held at Loews Lake Las Vegas Resort on August 18 and 19.

The presentation, scheduled for Monday, August 18 at 2:30 p.m. Mountain time, will be streamed live and archived for on-demand viewing on the conference floor. Access is available by logging onto www.sonicfoundry.com/noble2008-sofo.

In just a few years since it was first introduced, Sonic Foundry's Mediasite product and service offering has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. The patented Mediasite webcasting and content management system automates the capture, management, delivery and search of multimedia presentations (combining audio, video and accompanying graphics) for live or on-demand viewing.

About Noble Financial
Noble Financial is a privately-held, full-service capital markets firm driven by what is often overlooked by other firms - uncovering the value embedded in the orphaned, undiscovered or misunderstood company. The company focuses on converting market inefficiencies into profit opportunities. Noble Financial supports emerging companies through strategic advice, investment banking, market-making, sales & trading, comprehensive equity research, and the development of institutional support. Noble Financial's equity conferences - 2008 marks their fourth annual - allow for a unique blend of professional and personal interaction among a diverse cross-section of executives. The company has operated for 24 years and has offices in Florida, New York City and Boston.