Sonic Foundry Continues Its Drive Into Digital Media Management Markets With NAB Announcements

Sonic Foundry[R] Inc. (Nasdaq:SOFO), a leading software and services provider of rich media content creation and management technologies, will announce a series of new offerings at the National Association of Broadcasters trade show in Las Vegas next week designed to help entertainment, corporate, education and government customers create, manage and deploy their digital assets more efficiently and cost-effectively.

The announcements will illustrate Sonic Foundry's continued innovation in delivering high-quality, affordable media solutions that build upon the company's industry standard-setting technologies.

"Sonic Foundry set the standard with audio and video creation, production and management tools for the entertainment marketplace," said Rimas Buinevicius, chairman and CEO of Sonic Foundry.

"Now, we continue to leverage our world-class media expertise to help businesses of all kinds, including a growing list of corporate and institutional clients, transform raw digital content into more valuable business assets — what we refer to as rich media."

Sonic Foundry will issue a number of product and customer announcements during the NAB show, demonstrating its commitment to deliver media solutions to both the entertainment and business world.

Key announcements include:

• Publisher 5.0 — a suite of applications that provide corporate enterprises, and educational, media and government organizations, with a modular set of tools to transform digital audio, video and text assets into a dynamic medium for marketing, training, research and various other applications. Sonic Foundry also will announce the first customer using an industry-specific custom application of Publisher.
• Sound Forge 6.0 — the newest release of Sonic Foundry's award-winning professional digital audio editing and mastering system. Sound Forge 6.0 offers many new powerful features and enhancements its customers have requested including: nondestructive audio editing, multitask background rendering, user interface enhancements and new video render options.
• Sonic Foundry/BOXX Professional DV Production System — based on a recently signed joint strategic marketing and distribution agreement, BOXX[R] Technologies will bundle and distribute Sonic Foundry's industry-leading audio and video software products with BOXX Technologies' high performance workstation. Called the Sonic Foundry/BOXX Professional DV Production System, the combined offering promises high-end users a multimedia hardware and software platform that combines the best in digital content creation, editing, distribution and management.

Sonic Foundry will make additional announcements regarding several new product enhancements, services and strategic direction initiatives at the show. For additional information, visit Sonic Foundry's booth (#S6737) in the Sands Expo Center in Las Vegas, contact the company at its Madison-based headquarters at 608/256-3133 or visit its Website at www.sonicfoundry.com.