Sonic Foundry Event Services to Webcast Bersin & Associates IMPACT 2008

MADISON, Wis. - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced the company is the Platinum Conference Webcasting Sponsor of Bersin & Associates' inaugural conference IMPACT 2008, The Business of Talent Conference, held April 22-24 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla. Sonic Foundry will record all speaker sessions using Mediasite, the company's webcasting platform.

The two-day program - which includes 21 sessions featuring more than 60 senior human resources and learning executives - covers all aspects of enterprise learning and talent management. The agenda includes in-depth case studies from corporate innovators and thought-provoking panels addressing top issues. Executives from leading vendors will discuss the learning, talent management, leadership development, outsourcing markets and best-practices. Analysts will present the latest research findings in areas such as learning on-demand, competency management, content development and talent management systems.

"Bersin & Associates is the leading provider of best-practices, trends, vendor and benchmarking research in enterprise learning and talent management. IMPACT 2008 is specially designed to leverage the power of that research. Participants have many opportunities to tap into the collective brain power at this event, meet and talk with professionals and executives facing similar challenges and learn from the success of others," said Chris Howard, vice president of research at Bersin & Associates. "The capture of these events with Mediasite will provide attendees access to a single resource of combined knowledge."

Select sessions will be available for on-demand public viewing after the conference at www.bersin.com, including:

• Insights of the Perennials: Lessons from Enduring Organizations, keynote address by Josh Bersin, president of Bersin & Associates
• The Leadership Connection: Driving Organizational Change, a panel discussion with leading experts in organizational development and strategic learning.

Sonic Foundry's Event Services group consists of systems engineers and project managers with an extensive knowledge of audio/video production and webcasting. The group and its strategic partners supply technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

Related Links:
Sonic Foundry's Enterprise Webcasting Platform Wins Bersin & Associates 2007 Learning Leaders Award
Mediasite named among best tools to build high impact learning experiences

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