Sonic Foundry Event Services to Webcast ReThink Forum

MADISON, Wis. - February 14, 2011 - Sonic Foundry, Inc.(NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, announced that the ReThink Forum will be webcasting their live global event, the ReThink Conference, with Sonic Foundry Event Services group. The conference is taking place February 14.

Participants from conference hubs in New York, Copenhagen, Paris, Minneapolis and remotely through their desktops, will converge in the cloud for live sessions webcast via Mediasite. Breaks for local presentations, networking and idea-sharing are worked into the schedule.

"The ReThink Initiative is revolutionizing the way people meet by helping people see beyond just the PowerPoint and have more engaged participants," said Flemming Fog, ReThink Forum member and CEO of Wizerize, Inc. "We have been overwhelmed by the partnership with Sonic Foundry and the vast number of meeting professionals - from both buyer and supplier side - that have engaged in the ReThink Initiative."

The ReThink Forum is a network of industry leaders who sponsor, and provide services for meetings, conferences and events. Their mission is to revolutionize the way meetings and conferences are perceived, designed, and executed. Focusing on interaction with participants and creating impact through the use of highly effective and radically different methods and technologies, they strive to encourage participant engagement and multiply the value of meetings and conferences.

Goals of the ReThink Forum are to:

• Host compelling conferences and online interactions where radical new ideas on how to design and execute conferences can be shared, discussed and tested.
• Allow participants to engage in peer to-peer exchanges that allow them to address real issues they are facing when trying to multiply the value of meetings.
• Provide access to some of the best expertise in the meetings and communications industry related to meeting and event methods and technologies.
• Share clear, concrete case studies of meetings with impressive impacts.
• Engage participants in hands-on experiments with new technologies and new methods that will give them fresh perspectives on how to both explain the overall power of meetings and events to senior leaders as well as how to design and execute their own events.

The forum will be webcast by Sonic Foundry's Event Services, a leading provider of webcasting for hybrid events and virtual conferences. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.