Sonic Foundry Executive Outlines the Next Wave of Streaming Media in the Enterprise

MEDIA ADVISORY —

WHO:	James A. Dias, Vice President of Marketing and Sales, Sonic Foundry Sonic Foundry, Inc. (NASDAQ:SOFO) is a provider of rich media communications technology for the enterprise.
WHAT:	While the first wave of streaming media was geared toward consumer applications, with limited success, today the focus has shifted to the enterprise. Indeed, streaming media has transformed itself from an entertainment tool to a powerful communication tool that broadens learning opportunities, maximizes the sharing and understanding of information, increases communication frequency and improves productivity. At Streaming Media East 2004, Mr. Dias partakes in a panel discussion that examines the current state of enterprise streaming and identifies the market's current growth potential, drivers and barriers. Using case studies, he will explain specifically which vertical markets have the biggest need for capturing and streaming presentations for live and on-demand use, and why they are receiving a rapid return on investment.
WHEN:	Streaming Media East 2004 (www.streamingmedia.com/east) Session Title: "Tracking the Next Wave of Enterprise Applications" Wednesday, May 12, 2004, 10:30 a.m. to 11:30 a.m. Location: New York Hilton Hotel. New York, NY
CONTACT:	For more information, or to schedule an interview with James Dias, contact: Terri Douglas, Catapult PR-IR 303-581-7760, ext. 18 tdouglas@catapultpr-ir.com

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

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