Sonic Foundry Named Exclusive Webcasting Sponsor for Streaming Media Readers' Choice Awards

MADISON, Wis. - November 2, 2010 - Sonic Foundry, Inc.(NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced Sonic Foundry Event Services has been selected to webcast the 2010 Streaming Media Readers' Choice Awards honoring online video and streaming solutions in today's marketplace.

The awards ceremony is taking place tonight during a reception at Streaming Media West at the Hyatt Regency Century Plaza, Los Angeles, California. It will be streamed live at 7:30 p.m. PDT, and can be viewed at http://sofo.com/3e824.

The awards were established in 2007 to honor the success of streaming technology and services companies fueling industry growth. This year more than 7,000 Streaming Media magazine and StreamingMedia.com readers cast more than 58,000 votes on the top performing vendors in each of 22 categories.

Sonic Foundry's Event Services is a leading provider of webcasting for blended events and conferences. The group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with viewing over the web. Since its launch in January 2007, the Event Services group has provided live and on-demand webcasting for clients ranging from Fortune 500 corporations and university associations to sporting events and charitable organizations.

Since its introduction in 2003, Sonic Foundry's webcasting platform has set the standard for delivering exceptional instruction and sharing knowledge online. Trusted by educational institutions, corporations and government, the patented Mediasite webcasting and content management system automates the capture and management of multimedia presentations that combine audio, video and accompanying graphics for live or on-demand viewing.