Sonic Foundry Named Finalist in Best of 2009 Elearning! Awards for Third Consecutive Year

MADISON, Wis. - October 15, 2009 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced that Mediasite, for the third consecutive year, has been named a finalist in the Best of 2009 Elearning! Awards in the category of Best Presentation Tool.

Now in its fifth year honoring products for excellence, the Elearning! Awards received 1,755 nominations, twice the volume of last year's program, making each category very competitive.

"The Best of Elearning! Awards program is the only reader's choice awards in the market, and we are excited about expanding voting to federal, state and local agencies as well as educational institutions," reports Catherine Upton, group publisher of Elearning! and Government Elearning! magazines. "Every finalist is a winner in the Best of Elearning! Awards. Given the high volume of votes and the number of nominated products, every one of these 55 solution providers should be proud to be a finalist. We applaud Sonic Foundry on the company's nomination."

Winners will be named at the Elearning! Summit on November 5. Mediasite will be featured in Elearning! magazine and Government Elearning! magazine in January 2010.

Since its introduction in 2003, the patented Mediasite webcasting and knowledge management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About Elearning! & Government Elearning! magazines
Elearning! Magazine Group is owned by B2B Media Company LLC, a privately held trade publishing and electronic media company. Elearning! and Government Elearning! brands are produced by B2B Media Company's trade publishing unit. To learn more, visit www.2elearning.com and www.gov.2elearning.com.