Sonic Foundry to Produce First Hybrid Event for Bersin & Associates' IMPACT 2011

MADISON, Wis. - April 26, 2011 -Sonic Foundry, Inc.(NASDAQ: SOFO), the recognized market leader for rich media webcasting, lecture capture and knowledge management, today announced that Bersin & Associates will use its webcasting services to offer a hybrid option to attend its sold-out conference. For the first time, online audiences will be able to attend live via Mediasite selected sessions from Bersin & Associates' IMPACT 2011: The Business of Talent.

Themed "Building the Borderless Workplace," the HR research and consulting firm's fourth annual conference takes place this week in St. Petersburg, FL. Nearly 40 executive speakers will present informative case studies and participate in panel discussions that address state-of-the-art solutions for talent management and strategic HR. All keynotes as well as one track of research presentations will be streamed live via Mediasite. Online audiences may view the streaming schedule at http://www.bersin.com/impact2011streaming/.

"IMPACT 2011 offers a talent-packed lineup of speakers who can share first-hand experiences about the transformative power of strategic HR, learning and talent management that will be relevant to any company, no matter its size or level of sophistication," said Josh Bersin, chief executive and president, Bersin & Associates. "We are pleased that Sonic Foundry has chosen to serve as a conference service partner and, for the first time, to bring this rich elearning experience to a much larger audience in real-time."

The conference will be webcast via Mediasite by Sonic Foundry. The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.