Sonic Foundry Sponsors 'Born On the World Wide Web'

Sonic Foundry (Nasdaq: SOFO), a leading developer and marketer of media authoring tools and digital audio software for Windows[R], announced today that it has become a sponsor of 'Born On The World Wide Web,' the ultimate online talent search presented by UBL.com, the flagship Web site of the ARTISTdirect Network.

Targeted towards unsigned musical artists, this exciting promotion provides participants with the opportunity to upload their original music to UBL.com and have it heard by some of the biggest names in the music industry. Each week a distinguished panel of judges will be selecting their favorite songs and then posting them for music fans to vote on. Votes from fans will ultimately determine five finalists, each of which will end up with a demo deal from one of five participating record labels. Winning musicians will also qualify to win other music-related prizes, such as Sonic Foundry's popular ACID[TM] PRO, Sound Forge[R], and Vegas[TM] Pro software packages. UBL.com is even providing fans the opportunity to win great prizes each week that they vote.

"We are proud to be aligned with UBL.com and the ARTISTdirect Network and are very pleased to have this opportunity to support the creative efforts of digital musicians," said Rimas Buinevicius, Sonic Foundry's Chairman and CEO. "There is a clear synergy between our organizations, as we provide digital musicians with the tools to create, edit, and deliver musical compositions, while UBL.com furnishes them with an innovative forum to showcase them."

"We are very pleased to welcome Sonic Foundry as a sponsor of our Born On The World Wide Web online talent search, as they are clearly an acknowledged leader in the digital audio arena," said Steve Rennie, President of UBL. "We appreciate their participation in this promotion and look forward to working closely with them on an ongoing basis as well."

Sonic Foundry's ACID PRO is a powerful, yet easy-to-use music creation package that brings unprecedented creative flexibility to loop arranging and editing. With a simple click-and-drag, users can combine and mix loops and make real-time changes to pitch and tempo to create the perfect mix. Sound Forge is an award-winning audio media editing environment that contains a wide range of processes, tools, and effects for manipulating audio. Built from the ground up as a Windows platform product, it features DirectX Audio Plug-In compatibility, support for streaming Internet audio and video, and much more. Vegas Pro is an advanced multitrack media editing system that was designed to create more efficient audio/media production. With Vegas Pro, users can perform non-destructive edits during playback and run multiple plug-in effects, all in real time. A highly scalable solution, Vegas Pro will utilize multiple processors and extra RAM to achieve over the top performance that is unmatched by software-only multitracks.

About ARTIST.direct

ARTISTdirect (www.artistdirect.com) has pioneered the development of official online stores in partnership with superstar artists, including the Beastie Boys, Beck (www.beckdirect.com), Korn (www.korndirect.com), The Rolling Stones (www.stonesdirect.com), Tom Petty and the Heartbreakers (tompettydirect.com), and many others. ARTISTdirect Entertainment Division has pioneered the development of official online stores in partnership with Dreamworks, MGM, Studios USA, Spelling Entertainment Group Inc. and others. The ARTISTdirect network, the ultimate music destination on the Web, comprises UBL.com (the Ultimate Band List), the only music-specific search engine; iMusic, the premier music community site on the Web; and ARTISTdirect Superstores, retail centers for leading brands and entertainment properties.

About UBL.com

The Ultimate Band List or UBL.com is the flagship Web site of the ARTISTdirect Network featuring the Internet's foremost music-specific search engine giving visitors rapid access to their favorite artist sites. UBL.com provides users with up-to-date news and concert information, a record store featuring the widest selection of music and merchandise on the Web, and MP3 downloads. UBL.com has become the number one bookmark for online music fans and consumers alike.