Sonic Foundry Wins 2008 Streaming Media Readers' Choice Award

MADISON, Wis. - September 29, 2008 - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, is pleased to announce that for the second consecutive year, the company's Mediasite platform has been named Best Webcasting Platform in the Streaming Media Readers' Choice Awards.

"For years we've been evangelizing the benefits of webcasting in enterprise communications, e-learning and knowledge management, but it is customer experience that substantiates our efforts," said Rimas Buinevicius, chairman and CEO of Sonic Foundry. "We are proud that Mediasite has once again been named Best Webcasting Platform and are grateful to our customers and Streaming Media readers who voted. With their partnership, Sonic Foundry will continue to enhance this technology and challenge the industry status quo."

Since its introduction in 2003, Sonic Foundry's Mediasite has set the standard as a transformational communication medium for delivering critical information and sharing knowledge. Trusted by more than 1100 customers, the patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search of rich media presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

The announcement was made during a gala reception at the Streaming Media West show in San Jose on Wednesday in San Jose, Calif., as well as posted on Streaming Media's website: www.streamingmedia.com/article.asp?id=10682.

Additional links:
Sonic Foundry Named Nominee for Streaming Media Magazine Readers' Choice Awards 2008

Sonic Foundry Wins Two Streaming Media Magazine Readers' Choice Awards 2007