Sonic Foundry's Mediasite Live Captures AV Award and Builds Momentum with Industry Leaders

Sonic Foundry [R] Inc. (NASDAQ: SOFO), a leading rich media solutions company, today announced its Mediasite Live [TM] rich media communications system continues to distinguish itself with audiovisual industry experts and Fortune 500 companies. Recent activities that illustrate this momentum include:

• Kayye Consulting, a consulting services firm specializing in the AV industry, honors Mediasite Live with a rAVe Best of 2003 Award.
• The addition of AV industry heavyweights Crestron, the world's leading manufacturer of advanced control and automation systems, and Extron Electronics, a leading manufacturer of professional AV system products, to its growing roster of companies using Mediasite Live for marketing and training.
• The addition of major international electronics manufacturer NEC, and digital media giant Sony Pictures Digital, as customers
• The establishment of a nationwide network of more than 20 AV VARs and systems integrators with professional AV installation expertise and established relationships in key vertical markets.

Mediasite Live is quickly becoming a vital component to the breadth of communication solutions that AV system integrators provide their corporate, education, medical and government customers. The product leverages these organizations' existing AV and IT infrastructure investments and provides a robust new platform for rapidly capturing and sharing rich media content. Each Mediasite Live system contains all the hardware and software needed to automate the capture, encoding, synchronization and delivery of multimedia presentations for Web-based distance education, corporate communications, training and related applications.

Kayye Consulting's rAVe Best of 2003 Awards honor the most impressive products introduced to the pro AV industry during the past year, as determined by judges from leading system integrators and design consultants. AV industry guru Gary Kayye, CTS of Kayye Consulting, anticipates Mediasite Live will continue to build on its already strong market acceptance.

"Mediasite Live clearly has caught the attention of AV professionals, and it is quickly distinguishing itself as the defining product in the metamorphic Web and video conferencing market," said Kayye. "Looking ahead there is no doubt that Sonic Foundry will have an impact in steering the pro AV ship toward integrating online presentation systems rather than simply presentation rooms."

Mediasite Live is changing the way companies think about streaming media and rich media communications. It is the only system on the market today that can simultaneously capture and synchronize audio, video and any type of RGB-source graphics. What once required hours of pre- and post-production work, and complicated workflow, now occurs transparently during the course of the presentation. The result is an entirely easy, convenient and affordable way to broaden learning opportunities, maximize the sharing and understanding of information, increase communication frequency and improve productivity.

"Customers want solutions that can be quickly and seamlessly integrated with their current practices, facilities and operations," said James Dias, vice president of marketing and sales, Sonic Foundry. "Mediasite Live offers our customers and partners the ability to implement entirely new levels of rich media capability on top of their existing investments. It represents an entirely new generation of technology that delivers a better application of video and Web technology to fulfill business and educational requirements."