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Streaming Media Takes Center Stage
SAN JOSE, CA — Shares of several new media companies could advance this week on news coming from this week's Streaming Media West conference here, which kicks off on Tuesday.
Microsoft Chairman and CEO Bill Gates, who will deliver the first keynote address, heads a stellar lineup of key industry figures.
Top executives from such publicly traded companies as Intervu (ITVU), Apple (AAPL), PictureTel (PCTL), Macromedia (MACR), News Corp.'s News America Digital(NWS), Ziff-Davis (ZD), CNet (CNET), Sonic Foundry (SOFO), Lycos (LCOS), USA Networks (USAI), Viacom's (VIA) Showtime, and many others will appear either as panelists or as keynote speakers.
Some 120 exhibitors will participate in the show, which is the world's largest independent conference and exhibition for Internet content providers and streaming technology developers.
Among the topics to be considered in more than 50 panel discussions:
What the smartest investments are in the streaming media world at this time
How companies can build advertising revenue from streaming media E-commerce opportunities
How radio can capitalize on the technology
Streaming media's effect on the music industry
What kind of content will play best and how viewers will interact with it
Audience measurement techniques
The conference continues through Thursday.
About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.