University of Arkansas Sam M. Walton College of Business Improves Campus Communication and Knowledge Access with Mediasite

MADISON, WI — Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media communications and knowledge management, today announced the University of Arkansas Sam M. Walton College of Business will present how its use of the Mediasite webcasting and knowledge management platform has played an integral role in the College's success, helping to improve communication and knowledge access across campus and attracting a global audience.

Jim Goodlander, Associate Director of Technology, will discuss the College's experience Tuesday in a live webcast, "A day in the life: Mediasite at the University of Arkansas Sam M. Walton College of Business." He says the introduction of Mediasite in 2005 expanded their webcasting initiative from Managerial MBA programs with online components to conferences, guest speakers like John W. Snow, the former Secretary of the Treasury and Dr. A.P.J. Abdul-Kalam, former president of India, as well as special events, including the global FedEx Case Study Competition.

The Walton School began streaming Managerial MBA classes for part-time, fully-employed students nearly a decade ago to accommodate their busy schedules. "We wanted to create a solution that would give 21st century students the ability to direct their own learning. As we searched for new knowledge e-management platforms from which to deliver the classes, it became clear that Mediasite was our best answer," said Goodlander. "Rich media has been especially valuable to us as in generating excitement among our students. They love the ability to interact, and faculty appreciate its transparency in the classroom as well as the opportunity to be creative in delivering content to students."

Since adopting the Mediasite platform, the Walton School has also used it for training purposes. Every semester the school holds hands-on training and sends links to the online presentations first as a supplement to the in-person experience. Faculty in the Marketing Department now record students so they pick up valuable presentation tips as they review, critique and fine-tune their own presentation skills.

Goodlander will share ways to fuel webcasting adoption during the live webcast on Tuesday, February 20 at 11:00 CST. The presentation will include:

• An overview of key technology decisions to explore when first starting - or expanding - your campus webcasting program.
• Successful strategies for moving deployment beyond classroom lectures, to include guest speakers, live panel forums, campus wide events, online noncredit courses and staff training.
• The importance of word of mouth, reporting and "mediasiting by example" to fuel adoption and maximize use of the webcasting medium.

To register for the webinar, please visit www.sonicfoundry.com/register