Wisconsin Researchers to Outline how Video Games are Reshaping Business and Learning

MADISON, WI — WHO:
Dr. James Paul Gee, Dr. Kurt Squire and Constance
Steinkuehler, all internationally recognized research experts from the
Academic Advanced Distributed Learning Co-Laboratory in Madison, Wis.,
will present findings from recent research on how the video gaming
industry is infiltrating today's business and learning environments.
Sonic Foundry will broadcast the event for both live and on-demand
viewing via Mediasite[TM], its rich media presentation recorder. The
event is sponsored by Accelerate Madison, Wisconsin Technology Network
and eInnovate, a Milwaukee-based IT organization who will be
simulcasting the Web event to a live audience. This is the first
collaboration of a simultaneous Webcast of an event between
Madison-based Accelerate Madison and Milwaukee-based eInnovate.




WHAT:
Video games have been universally adopted by a huge and
powerful "gamer generation" comprised of more than 90 million 15- to
35-year olds in the U.S. alone. As a generation of professionals that
grew up on video games moves into learning institutions and the
workplace, a fundamental shift is beginning to emerge in the way
"gamers" are influencing business and learning in today's society. From
the way in which software is developed, to the way programs are viewed
and deployed, to even the competitive mindset that is engrained in
"winning," it quickly is becoming apparent that the influence of the
gamer generation is profound and reshaping the business and learning
playing fields.
The Academic Advanced Learning Co-Laboratory focuses on creation and
implementation of compelling learning content via games and
simulations, mobile learning, and repository systems. Internationally
recognized experts Dr. James Paul Gee, Dr. Kurt Squire and Constance
Steinkuehler, will discuss and demonstrate current research, technology
tools and learning content, while addressing questions such as:

• Why are video games setting a new standard for learning?
• How, and why, do modern video games reflect cutting-edge research on learning?
• What are the implications for the workplace and learning?

WHERE/WHEN:
Thursday, January 20, 2005 – 5 p.m. CT (networking reception);
6:30 to 8 p.m. CT (presentation)
Fluno Center for Executive Education
601 University Avenue
Madison, Wisconsin
To register for in-person attendance:
Online: www.acceleratemadison.org
Email: info@acceleratemadison.org
Phone: 608-213-3939
To register for the Webcast (interested parties can access it via the "Webcasts tab") at http://www.acceleratemadison.org

Admission: $30 non-members; $10 students; no charge for members of Accelerate Madison
There is no fee to view the Webcast.