Blended Events 101: A Primer for Webcasting Your Physical Conference to an Online Audience
Tuesday, September 22, 2009
1:00 – 1:30 p.m. Central
There’s been a lot of talk about online conferences, web-based expos and virtual meetings replacing face-to-face events. But many meeting planners don’t necessarily see it as an either/or proposition. They are doing both: complementing their live conferences with viewing over the web – either in real-time or on-demand.
The result is a blended event that serves two audiences – those who could not attend the actual meeting and those who attended but want to review sessions again or tune in to ones they missed.
Curious about turning your physical event into a blended conference but don’t know where to start? Take heart. In this webinar, Erica St. Angel breaks the process down into bite-sized pieces.
She’ll cover:
- Definitions of different meeting technology, and what’s best to use when
- Top reasons meeting planners choose to meet and webcast vs. purely going virtual
- How to repurpose your existing conference approach for online audiences, rather than reinventing the wheel
- Common pitfalls in planning blended events and how to avoid them
- Real-world examples to use as a road map for your organization
Presenter:
Erica St. Angel, Vice President of Marketing for Sonic Foundry, oversees the company’s community-building efforts, including its annual user conference, user group and social media strategies. Her unique background blends 15 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes and building community.
Moderator:
Shane Tracy, Sonic Foundry's Director of Event Services and Training